The SPEA SMART Advertising System (SMART ADVS) uses the latest technologies and is the complete, high-powered multimedia display solution for Airports to provide useful information in an attractive way. The content to be displayed can be scheduled to change dynamically to accommodate different target audiences by location and/or time of the day.
The SMART ADVS is not only used for advertising and entertainment but also to provide information on Airport services, directional and emergency information. It can also be used to broadcast weather, political, economic, sports and any other news.
Information can be displayed at check-in counters, departure gates, baggage carousels, VIP/business lounges, waiting lounges, snack bars and refreshment stands. The display of information is through the Flight Information Display System (SMART FIDS) on standard FIDS and dedicated monitors.
The Advertising System (SMART ADVS) gathers display history by client for invoicing through the Billing System (SMART BILL). The SMART ADVS creates a lucrative revenue generating opportunity for the Airport to sell advertising and informational services, yielding a return on investment.
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